Building Your Editing Business
Finding clients as a newer editor is a challenge. Where do you start? I suggest you begin by asking yourself a few questions.
Decide Who You Are as an Editor
- What is your purpose? Mine is to help women find a way to tell their stories.
- What kinds of clients does your purpose suggest you should target? I target women who are transitioning from nonfiction to fiction or creative nonfiction.
- What do you want from your business? I want to work on interesting manuscripts written by professionals who can pay professional fees.
- What kinds of clients does your “what I want from my business” answer suggest you should target? For me, people who are already professionals and who see the value of editorial help.
- What is your area of specialization and why? Me: teaching women nonfiction writers to write romance because this is where my skills and experience lie and it is what people ask me to do.
Inventory What You Already Know
- What is your overall business goal?
- What are some overall marketing strategies you could use to get clients?
- What are some skills and experiences you have that might help potential clients solve a problem?
- What are five or ten things you can do in the next two months to give yourself some additional editing experience?
- Who are some people you could get to know who could help you build your business?
- What types of services are you offering/planning to offer potential clients?
Put It Together
- Who are your target clients and where are they likely to be found?
- What is one thing you can do this week to network with colleagues and/or potential clients?
- Identify an indirect way of finding clients (such as teaching a class) that appeals to you. What are some steps you need to take to get the ball rolling?
