| | |

How Not to Network

ByJennifer Lawler

A while back, I wrote a post on LinkedIn about income freelance editors could expect to make, and a bunch of editors responded, and one lone writer asked me to look at his book because he was sure I would love it. I haven’t been in book acquisitions for ten years, and even if I…

marketing toolkit content marketing strategy.
| | | |

You Need a Content Strategy

ByJennifer Lawler

Let’s discuss why book editors need a content strategy in order to market their business effectively. Why Book Editors Need a Content Strategy A while back, I mentioned on a LinkedIn post that for years, my best-performing content for my personal website had been a screed about how I hated wind chimes. That post drew…