You Need a Content Strategy
Let’s discuss why book editors need a content strategy in order to market their business effectively.
Why Book Editors Need a Content Strategy
A while back, I mentioned on a LinkedIn post that for years, my best-performing content for my personal website had been a screed about how I hated wind chimes. That post drew more people to my blog than almost everything else I’ve written. (“For Jessica” was the biggest – it broke my website a couple of times.)
Anyway, on that LI post, someone added a comment about how their biggest draw was a post on how to get a free illegal download of someone else’s intellectual property. I deleted the comment because “I hate wind chimes” and “I help people steal things” are not in the same universe, and please don’t pretend they are.
But it got me thinking about what that person was trying to accomplish. What was the purpose of offering free illegal downloads? Sure, it got people to visit his website, but . . . so what? These are not the kind of people who’ll turn into paying clients. And advertisers don’t want to be associated with scammy websites. So . . . what was the point? Other than to be a jackass?

One of the most essential things your content does, or should do, is attract the right kind of potential clients to your website (and your social media, etc.). What it shouldn’t do is attract the wrong kind of potential clients.
What does this mean in practice?
- If you’re hoping to land clients who want a gentle, understanding editor to help them improve their work, sarcastic zingers aimed at mistakes newbie authors make are a disconnect that will draw the wrong potential clients to you.
- If you aim to attract clients who can pay big bucks for an edit, don’t write posts about hiring an editor on a budget.
- If you’re trying to attract genre novelists, don’t spend all your time reviewing self-help books.
Make sure your content aligns with your vision for your ideal client. Write for that client.
Tips for Editors & Writers
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If you’re a self-publishing author, you know you’ll need to hire a freelance editor to make sure your manuscript is in tip-top shape. And if you’re seeking traditional publication, you may want to hire an editor before you submit to make sure your work has the best chance of success. So at some point in…
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Get Started Now as a Freelance Editor
In my years of teaching editing to aspiring editors, I’ve noticed that taking the step between training and actually asking for pay is the hardest one for many people. In fact, a lot of people put it off for years, thinking there are just a few more things they need to do to get ready….
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How Publishers Acquire Novels
If you’re an author hoping to have your work traditionally published, it helps to know how publishers acquire novels so you can navigate the process successfully. Do be aware that while some publishers accept direct submissions from authors, many (especially bigger publishers) don’t, and you’ll need to find an agent first. Information on querying agents…
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