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Waiting for a Hare (Client) to Appear

ByJennifer Lawler

“Waiting for a hare to appear” is an old Taoist story. Taoism is a philosophy of the middle way, of not forcing effort, of observing nature and trying to stay in tune with it. Sometimes people take the wrong message away from Taoist teachers, and the hare story is an example. The story goes like…

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How Not to Network

ByJennifer Lawler

A while back, I wrote a post on LinkedIn about income freelance editors could expect to make, and a bunch of editors responded, and one lone writer asked me to look at his book because he was sure I would love it. I haven’t been in book acquisitions for ten years, and even if I…

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You Need a Content Strategy

ByJennifer Lawler

Let’s discuss why book editors need a content strategy in order to market their business effectively. Why Book Editors Need a Content Strategy A while back, I mentioned on a LinkedIn post that for years, my best-performing content for my personal website had been a screed about how I hated wind chimes. That post drew…