Letter of Introduction for Book Editors: Making a Connection
A top tip is to use a letter of introduction for book editors to make a connection with potential clients.
Making a Connection with a Letter of Introduction for Book Editors
I’m a big fan of reaching out to potential clients directly to let them know you exist. The letter of introduction (LOI) is a time-tested way to market, and as a freelance editor, I’ve used it successfully to sell my services to book publishers and packagers. I don’t use LOIs to target indie authors as this seems like it would be a lot more work than it’s worth.
But to solicit freelance work from a company that might be worth tens of thousands of dollars to me over the course of a client relationship? Yes, that’s a worthwhile investment of my time and energy.
An LOI should create a point of connection between you and the potential client, something that says you are specifically targeting this client for a reason. Ideally these points of connection are customized to the particular person you’re reaching out to:
- “I just finished reading TITLE, which I know you edited. I loved that book! And I would love to be part of making books like that.”
- “I saw your call on LinkedIn for a freelance proofreader and wanted to introduce myself.”
- “I saw your blog post about Stephen King’s new novel and I have to say I’m a huge fan of his, too. As a freelance developmental editor specializing in horror . . . .”
None of this is rocket science and it doesn’t have to take that long. It’s not hard to say something specific and positive.
But if you don’t have time to track down a point of connection or can’t quickly find one, then it’s okay to just state your business:
- “I’m writing because I’m a freelance developmental editor who . . . .”
But DO NOT do what a recent marketer did to me:
- “Hi Jennifer! I’m reaching out because I noticed we both follow the same personal finance advisors on LinkedIn.”
No, you didn’t. I don’t follow financial advisors on LinkedIn. I follow (and connect with) book people. So what you’re doing is lying to me.
That is not a good look.
If you can’t take a few minutes to customize your LOI, then don’t try to customize it. And for all that’s good in the world, don’t try to start a business relationship with a lie.
Tips for Editors & Writers
-
How to Create Defensible Edits
As a developmental editor, you need to know how to create defensible edits of a manuscript to help authors put out their best work. Tips for How to Create Defensible Edits When you’re doing a developmental edit—looking at the big-picture overview of a novel—you’ll generally be expected to provide two main services: The editing on…
-
When Is a Book Ready for Editing?
Both authors and editors have the same question at some point in the book writing / publishing process: When is a book ready for editing? So When IS a Book Ready for Editing? The creative process is not timely and linear, which is why, as an editor, I don’t book edits before an author’s manuscript…
-
Effective Client Communication for Book Editors
Managing client expectations is necessary for a successful business so here are my tips for effective client communication for book editors. My Top Tip for Effective Client Communication for Book Editors One way to avoid an unhappy client is to communicate all relevant information from the very beginning of your relationship with them. Clearly stated…
