Sharing a Platform in Query Letters
It’s a common suggestion for writers to be building and sharing a platform in query letters in order to build their own awareness and marketing foundation.
Tips for Sharing a Platform in Query Letters
From a writer: “I’m sending queries to agents regarding my memoir. I’ve noticed a lot of writers talking about the importance of platform, basically saying you can’t get a book deal without one. I don’t have a huge platform, but should I mention what I do have in my query?”
Platform = having a built-in way of reaching your audience, such as being the host of a popular television talk show
This is certainly an important piece of the traditional publishing puzzle, but it’s not a simple A = B calculation. Plenty of people with huge platforms see little success with their books while others with smaller platforms or no platforms at all go on to sell tons of books.
Platform is more important in regular nonfiction publishing (by which I mean things like self-help and how-to) than in creative nonfiction (memoir) and fiction because there is a clearer A = B connection there.
That is to say, people with a platform writing in the subject for which they have the platform (Oprah and living your best life stuff) tend to do better than people without.
Remember also that publishing is a business. An acquisitions editor (AE) can point to X number of Instagram followers and Y number of people who watch your television show as evidence that there will be an audience for your book; it makes her decision to publish your book defensible.
If you have no platform and the book fails, the publisher fires the AE for placing a bet on someone without a platform (and that’s assuming the AE could get such a project past the editorial committee in the first place, which is a great big if).
If you have a big platform and the book fails, the publisher and the AE drown their sorrows at the bar together. “What could we have done differently?” they’ll cry. “She has a great platform!”
I call this my CYA theory of acquisitions. The platform is important to some degree but it isn’t the most important thing in memoir, nor is it the thing that will make or break your chances for publication. Does having a huge platform improve your chances of publication? Yes. Does lack of one mean you’re doomed? No.
As far as the query is concerned, you’re just trying to get the agent/editor to request the proposal or sample chapters. You’re not (yet) trying to make an argument for publication. So, the bulk of the query is necessarily designed to pique the agent/editor’s interest so she requests that additional material.
All of that said, a brief sentence at the close of the query (when you’re saying a few words about yourself) that shows your new online project has a pretty large readership is not a bad idea. Can’t hurt, might help. But more important is showing how your memoir will be something readers can’t put down.
Tips for Editors & Writers
-
The Type of Editing That’s More Powerful than AI
AI is going to kill routine jobs. But it won’t kill jobs that require expertise and human judgment. That’s why it’s important for editors to move beyond basic skills like proofreading. It’s not enough to say, “But homophones!” Most people will accept a small error rate if it means they can save three thousand dollars.
-
When You Don’t Have the “Right” Background
Many students at Club Ed have an English or journalism background, and it makes logical sense that editing is a potential career path for them. But I do have students with a variety of other backgrounds: some are (or were) lawyers, or psychology majors, or history majors. And they sometimes wonder if this is a
-
What to Do When an Edit Turns Into Book Doctoring
As a developmental editor, you’ll occasionally (maybe even frequently) encounter clients who need more than what you can offer in a developmental edit. Sometimes they don’t have the skill to do the necessary revision or they simply don’t have the time to do the writing. Seize the Opportunities In these cases, rather than sending the
