Editorial Toolkit: Creating Classes & Info Products (Nov 4 – Dec 8, 2024)



$300 (Members: $270) | How to create and sell classes and information products | 4 weeks | Instructor-led | Intermediate

This class will introduce you to a whole new set of money-making opportunities!

I’m not going to pretend that there’s any such thing as “passive income” unless you’re super-rich and can live off the interest from your investments, but I do promise that there are ways to earn revenue from your editing skills that don’t require constant work.

Once you’ve made the original investment in creating the material, whether it’s a class, a book, or a white paper, you just need to spend a little time marketing to keep the money flowing. (And often you can get someone else to do the marketing for you!)

In this class, we’ll cover:

  • identifying your USP – unique selling proposition (the thing you can do that other people can’t)
  • how to find and evaluate teaching opportunities (teaching for other organizations is a great way to get started!)
  • the dangers of one-off teaching opportunities
  • principles of curriculum development
  • giving (and getting!) effective feedback
  • creating and hosting your own classes
  • overview of learning management systems
  • repurposing already created materials to make ebooks and white papers
  • developing a book proposal for big projects to make sure they’ll sell
  • basics of self-publishing your work, including finding a good designer and beta readers
  • the difference between using classes and information products to market your editorial services vs primarily as a means to generate income
  • and more!

Each week includes a new lesson and a new assignment to be submitted for the instructor’s feedback along with online discussions about the lessons.

Intermediate classes are intended for those with some developmental editing experience or who have taken the Beginning + Intermediate DE for Fiction classes or the self-paced DE 1 through 6 classes.

The class is entirely online and asynchronous (you don’t have to be in any particular place at any particular time to participate) but weekly assignments are due by specific deadlines.