Marketing Toolkit: Content Marketing Strategy (self-paced)
$50.00
Description
$50 ($15 for members. Members, please use the coupon code that’s available in the Membership Program classroom to enroll.) Webinar replay.
This marketing webinar, created specifically for editors, covers:
- what content marketing is and how it works
- creating a unique selling proposition (USP)
- how USP can and should impact content creation
- connecting content creation to SEO
- repurposing content throughout your marketing
- using content to bring your ideal client to you
- creating an overall content strategy
- using a content calendar to organize your work
- and more!
The classroom includes a link to a recorded webinar on the topic, which you can view on your own. The webinar runs about 55 minutes.
