You Need a Content Strategy
Let’s discuss why book editors need a content strategy in order to market their business effectively.
Why Book Editors Need a Content Strategy
A while back, I mentioned on a LinkedIn post that for years, my best-performing content for my personal website had been a screed about how I hated wind chimes. That post drew more people to my blog than almost everything else I’ve written. (“For Jessica” was the biggest – it broke my website a couple of times.)
Anyway, on that LI post, someone added a comment about how their biggest draw was a post on how to get a free illegal download of someone else’s intellectual property. I deleted the comment because “I hate wind chimes” and “I help people steal things” are not in the same universe, and please don’t pretend they are.
But it got me thinking about what that person was trying to accomplish. What was the purpose of offering free illegal downloads? Sure, it got people to visit his website, but . . . so what? These are not the kind of people who’ll turn into paying clients. And advertisers don’t want to be associated with scammy websites. So . . . what was the point? Other than to be a jackass?
One of the most essential things your content does, or should do, is attract the right kind of potential clients to your website (and your social media, etc.). What it shouldn’t do is attract the wrong kind of potential clients.
What does this mean in practice?
- If you’re hoping to land clients who want a gentle, understanding editor to help them improve their work, sarcastic zingers aimed at mistakes newbie authors make are a disconnect that will draw the wrong potential clients to you.
- If you aim to attract clients who can pay big bucks for an edit, don’t write posts about hiring an editor on a budget.
- If you’re trying to attract genre novelists, don’t spend all your time reviewing self-help books.
Make sure your content aligns with your vision for your ideal client. Write for that client.
Tips for Editors & Writers
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Writing Reader Reports
Publishing companies and literary agents often use readers to screen the manuscripts they receive to help them decide if a particular manuscript is worth further consideration. I’ve written a short, one-lesson self-paced class to show you the ins-and-outs of writing reader reports as a first reader or screener. The class covers: The class also includes…
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Second-Guessing an Edit
I live in Spain, and while I’m working on my Spanish, I’m not yet fluent. The other day, my daughter and I went out to a cafe and ordered drinks and a slice of coconut cake for her. A few minutes later, the server came out and said something that I didn’t quite understand. Then…
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Work with Good Clients
The other day I finished an edit for a new-to-me publisher client and submitted my first invoice to the company as agreed. I was set up in their accounting system and paid by direct deposit the same day. That’s the sign of a client who cares about their freelancers. And it’s a good reminder that…
