You Need a Content Strategy
Let’s discuss why book editors need a content strategy in order to market their business effectively.
Why Book Editors Need a Content Strategy
A while back, I mentioned on a LinkedIn post that for years, my best-performing content for my personal website had been a screed about how I hated wind chimes. That post drew more people to my blog than almost everything else I’ve written. (“For Jessica” was the biggest – it broke my website a couple of times.)
Anyway, on that LI post, someone added a comment about how their biggest draw was a post on how to get a free illegal download of someone else’s intellectual property. I deleted the comment because “I hate wind chimes” and “I help people steal things” are not in the same universe, and please don’t pretend they are.
But it got me thinking about what that person was trying to accomplish. What was the purpose of offering free illegal downloads? Sure, it got people to visit his website, but . . . so what? These are not the kind of people who’ll turn into paying clients. And advertisers don’t want to be associated with scammy websites. So . . . what was the point? Other than to be a jackass?
One of the most essential things your content does, or should do, is attract the right kind of potential clients to your website (and your social media, etc.). What it shouldn’t do is attract the wrong kind of potential clients.
What does this mean in practice?
- If you’re hoping to land clients who want a gentle, understanding editor to help them improve their work, sarcastic zingers aimed at mistakes newbie authors make are a disconnect that will draw the wrong potential clients to you.
- If you aim to attract clients who can pay big bucks for an edit, don’t write posts about hiring an editor on a budget.
- If you’re trying to attract genre novelists, don’t spend all your time reviewing self-help books.
Make sure your content aligns with your vision for your ideal client. Write for that client.
Tips for Editors & Writers
-
Evaluating Your Own Work
One of the challenges writers often face is not knowing whether their work is on the right track. How do you know if your novel is any good? We often only vaguely understand what we mean by “Is my work any good?” And we often ask others for input – friends, family, beta readers, freelance…
-
How to Edit: Less Is More
My best book editing tip is just three words: Less is more. The deliverables for a developmental edit are (1) an edited manuscript and (2) a revision letter. It doesn’t get any more basic than that! Basics of Book Editing Deliver an edited manuscript and a revision letter. That’s it. Sometimes newer editors also add…
-
How to show a story
We often talk about telling stories, but how to tell a story is something of a misnomer for novelists. A novelist needs to show the story. Undoubtedly you’ve heard the old advice, “Show, don’t tell.” And you may have heard that yes, indeed, you can and should sometimes tell. For example, you don’t need to…
