You Need a Content Strategy
Let’s discuss why book editors need a content strategy in order to market their business effectively.
Why Book Editors Need a Content Strategy
A while back, I mentioned on a LinkedIn post that for years, my best-performing content for my personal website had been a screed about how I hated wind chimes. That post drew more people to my blog than almost everything else I’ve written. (“For Jessica” was the biggest – it broke my website a couple of times.)
Anyway, on that LI post, someone added a comment about how their biggest draw was a post on how to get a free illegal download of someone else’s intellectual property. I deleted the comment because “I hate wind chimes” and “I help people steal things” are not in the same universe, and please don’t pretend they are.
But it got me thinking about what that person was trying to accomplish. What was the purpose of offering free illegal downloads? Sure, it got people to visit his website, but . . . so what? These are not the kind of people who’ll turn into paying clients. And advertisers don’t want to be associated with scammy websites. So . . . what was the point? Other than to be a jackass?
One of the most essential things your content does, or should do, is attract the right kind of potential clients to your website (and your social media, etc.). What it shouldn’t do is attract the wrong kind of potential clients.
What does this mean in practice?
- If you’re hoping to land clients who want a gentle, understanding editor to help them improve their work, sarcastic zingers aimed at mistakes newbie authors make are a disconnect that will draw the wrong potential clients to you.
- If you aim to attract clients who can pay big bucks for an edit, don’t write posts about hiring an editor on a budget.
- If you’re trying to attract genre novelists, don’t spend all your time reviewing self-help books.
Make sure your content aligns with your vision for your ideal client. Write for that client.
Tips for Editors & Writers
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Focusing on What You Can Control
Every now and then a topic comes up that gets a fair amount of discussion in freelance editor groups. One of these is the question of authors thanking their editors in the acknowledgments section of their book. And there are a lot of editors out there trying to convince indie authors that they have to
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How Risky Is Freelancing?
In the interest of full disclosure, I have to point out that I’m the kind of person who has an optimistic view of the nature of risk, which is why I’m not a financial advisor and you wouldn’t want me to be. But I also think we are too certain that some actions are “safe”
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How to Get Experience in Order to Freelance Edit for Publishers
I’ll get to the sad truth right away: to be considered for freelance editing work for traditional publishing companies and related organizations (hybrid publishers, book packagers), you need to have experience. And so the age-old conundrum rears its head: how do you get experience if you need experience to get experience? Three things can help
