marketing toolkit content marketing strategy.
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You Need a Content Strategy

ByJennifer Lawler

Let’s discuss why book editors need a content strategy in order to market their business effectively. Why Book Editors Need a Content Strategy A while back, I mentioned on a LinkedIn post that for years, my best-performing content for my personal website had been a screed about how I hated wind chimes. That post drew…

beginning copyediting for fiction
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You might be a copy editor if . . .

ByJennifer Lawler

Our upcoming Beginning Copyediting for Fiction class will educate anyone wanting to fix the errors seen on a daily basis in the real world! Over the past week or so, I’ve caught the following typos and grammatical awkwardness in major news media: USA Today: “publically released” USA Today: “could cause driver’s to crash” USA Today:…

How to do book doctoring and ghostwriting
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Excuse-Busting Marketing

ByJennifer Lawler

My excuse-busting marketing method has been highly successful in helping potential author clients decide whether to get their books edited and published. Excuse-Busting Marketing: How to Help Authors Get Ready for Editing If you’ve hung around here for a while, you know that I’m a big fan of finding clients who already know they want…

words club ed passport on background with images of passports.
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How to Stand Out From the Crowd

ByJennifer Lawler

A challenge for newer editors is feeling like you’re competing against hundreds of people for the same few clients—you have to figure out how to stand out from the crowd. But believe me when I say you’re not. A Little Ditty About How to Stand Out From the Crowd Here’s a story. My daughter is…

beginning developmental editing for fiction.
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Developing a Book Editor Mindset

ByJennifer Lawler

Developing a book editor mindset is as simple as understanding a few basic principles, including how to read a manuscript like an editor. Developing a Book Editor Mindset Beginning developmental editors sometimes ask me how “awful” books make it onto the New York Times bestseller list, and how can we worry about what makes a…

getting editorial work from book publishers and packagers.
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Building Your Editing Business

ByJennifer Lawler

Building your editing business requires finding clients. As a newer editor, this can be challenging, so where do you start? I suggest you begin by asking yourself a few questions. Building Your Editing Business: Decide Who You Are as an Editor Inventory What You Already Know Put It Together Tips for Editors & Writers

basics of developmental editing for nonfiction.
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Differences in Editing Fiction and Nonfiction

ByJennifer Lawler

The differences in editing fiction and nonfiction are distinct, and it is important for editors to know these differences so that relevant manuscripts are edited appropriately. Differences in Editing Fiction and Nonfiction In nonfiction (with the exception of some categories, such as memoir or narrative nonfiction), what matters is the content – the facts. So,…