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Product mosaic marketing for freelance editors – or stop focusing on a sales funnel!

Stop Focusing on a Sales Funnel Marketers talk a lot about sales funnels, where you get a bunch of people to purchase a no-cost or low-cost item, then get them to buy a higher-priced product and so on up to your highest-priced product. Fewer people will buy your highest-priced product (thus the narrowing of the…
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Packing emotion into a tight space

Mastering Storytelling: Emotions in Writing Being able to convey emotions in writing is a storyteller’s dream. Kate Rusby is an English folk singer-songwriter whose songs sometimes make me laugh and sometimes make me cry. I typically write and edit in long form – novels, not short stories. So I’m always interested in how writers manage…
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Creating a cohesive developmental edit

The goal of every editor should be that of providing a cohesive developmental edit for a manuscript. A lot of the skill in developmental editing is just keeping your mouth shut. Not every single thing you notice needs to be commented upon. It doesn’t make the author’s revision go more effectively when you’re nitpicking about…
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Time-saving marketing tip for freelance editors

If you’re a freelance editor trying to drum up business, then stay tuned for a big time-saving marketing tip. One of the challenges when you’re starting out as a freelance editor is that there is SO MUCH you could be doing to market your services. There’s Facebook and Instagram and TikTok and YouTube (not to…
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Club Ed Turns Six!

I established Club Ed on a bleak winter day on the Kansas prairies, dreaming of blue skies and sunshine. That was in 2018, and now it’s 2024, and I’m about to celebrate Club Ed’s sixth birthday. Pretty spectacular for something I wasn’t sure would last out the winter. The following year, I packed up The Chicago…
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Plot Twist!

The plot twist editorial query From time to time, world events occur that make fiction editors look at each other and say, “We can never again tell our authors their plot events are implausible!” And I smile along with everyone else. But of course it’s not true. “It really happened” has never been a measure…
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